Why Social Media Marketing Is Important to Businesses

Why Social Media Marketing Is Important to Businesses

No one can deny the profound influence social media has had on our way of life. From the 2016 election to personal relationships, it has dramatically changed the way we think and interact with the world around us.

This influence extends to marketing, but some business owners remain unconvinced that social media marketing is relevant to them. Some believe that social media marketing is no longer important, while others don’t think it’s the place for professional marketing. In this blog post, we’re going to discuss some of the biggest reasons why every business needs social media marketing.

  1. Social media is a crucial component of your online reputation. Did you know that 81% of shoppers conduct research online before buying? No matter who you are or what you do, there’s a very high chance people are researching you and your competitors before deciding to buy your product. Your online presence, engagement with customers, and online reviews will all influence someone’s attitude towards your company.
  2. Social media funnels traffic to your website. Anyone can recognize the importance of having a quality website in this day and age. But what’s the point of having a great website if no one is visiting it? To capitalize on a well-built website, you need a lot of visitors to your site. Social media is an ideal place to post updates, news, and great content to highlight the very best of your business. Regardless of the amount of traffic you currently receive, promoting your business on social media is only going to increase these numbers.
  3. Social media marketing is one of the most cost-effective ways to engage audiences. Social media marketing is very powerful in that it allows you to tap into large audiences right in your backyard. Better yet, social media marketing is relatively cheap. Creating and using accounts on social media platforms is free, meaning you can get started without spending a dime. Even with paid social media marketing and professional services, you’re still accessing an enormous audience at a fraction of the cost of many other forms of marketing.

PGN Agency has an extensive track record of bringing our clients returns on their marketing and advertising campaigns. If you would like to learn how PGN can come up with creative marketing solutions to drive YOUR business’s growth, feel free to contact us directly at 248-414-6860. One of our friendly team members will help assess your needs, and put together a game plan for success!

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