The Power of The Photograph

The Power of The Photograph

As the popular phrase goes, “A picture is worth a thousand words.” You can tell a lot about a person, or an animal, or an object based off of a photograph. While a photograph does not tell the whole story, it’s quite common to think that a picture can give a lot of insight into a situation, an event, or a passing moment. This is especially true for marketing and advertising.

Visually Appealing

Photographs are extremely visually appealing to most people. This is why they are used often for marketing and/or advertising purposes. By using photographs to market yourself, your business, or your firm, you may have an advantage over other companies that you’re competing with. An attractive or powerful image can have a positive impact. It could also cause your business to become more popular than ever before.

Evoke Emotions

One of the reasons why photographs are so powerful is that they can evoke an emotional response out of people who see them. Moreover, the image stays with them visually, long after the photo has been viewed. For this reason, photographs are utilized in newspapers, magazines, books, television advertisements, billboards, and more. Potential customers to your business can be swayed to purchase the product or the service you’re selling if the photograph you are advertising is powerful enough.

It’s important to note that photographs, which are positive in nature, do better than photographs that are more negative in nature. You want to evoke positive emotions out of your future customers or clients, rather than negative ones. This makes them more likely to want to buy your company’s product or service. The facial expressions, the lightning, and the movement all play a role in how the photographs on your website are perceived, especially by viewers and visitors checking out your business for the first time.

Only as Good as the Quality

If you do not use the right photographs, or evoke the right emotions, or neglect to use the right design, and the right message, this will leave a negative impact. For example, you may not be able to convert as many sales or have as many customers buy your products or services. A photograph can only be as powerful as its quality, style, and mood. It may not be in your company’s best interest to choose a boring, cheesy, and monotonous stock photograph. These often have no appeal to visitors. On top of that fact, a fake or photo-shopped photograph could also hurt the appeal of your website and the business itself.

Go with a Professional
Considering how powerful a photograph is for both marketing and advertising, it may be worth your while to hire a professional photographer. A professional photographer will take photos specifically for your website. (Read our previous blog about why your website needs professional photography). While this does incur an initial expense for your business, the return could more than make up for it, in terms of increased traffic and increased sales of your products or services. It also saves you time because you won’t have to take the photographs yourself. Instead, you can focus on other aspects of the business while receiving good quality photographs to market on your website.

The sheer power of the photograph may be the difference between a successful business and a disappointing venture. If you need help improving your online presence with the right photo, we can help. At PGN Agency we specialize in your marketing success. Contact us today at 248-414-6860.

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