Believe it or not, humans now have shorter attention spans than goldfish. Smartphones and the internet are always offering another distraction, whether it’s an amusing video or an interesting article. For online marketers, this is yet another obstacle to reaching your audience.
This statistic emphasizes the importance of the first impressions on the internet — if someone is only going to spend eight seconds on your website before deciding to click away or read further, how do you make the most of that time?
The visuals of your website will be the very first thing visitors notice.
There’s no denying that copy is powerful. Once someone has decided to stay on your website, they’ll learn more about your business from your taglines, sales copy, and informational content than any pictures.
But when someone first lands on your site, their eyes will gravitate towards any pictures first.
Think of your website as a salesman or ambassador for your business. If your website was a person, the sales copy might be the things they say. But before they even open their mouth, anyone meeting them will form an impression based on their appearance — what they’re wearing, how they’re groomed, etc.
Having professional, beautiful photography for your website is like wearing a nice suit, having a great haircut, and being impeccably groomed. Great photography lets people know you mean business and that your organization is truly professional.
“Can’t I just do it myself, or pull some stock photos off the internet?”
Not all photography is created equal, which is why it’s essential that you use a professional photographer.
Stock photos will work in a pinch if you’re on a shoestring budget, but they’ll never be customized to match your brand. Furthermore, most stock photos are pretty tacky — to the point where they’re now ridiculed on many corners of the internet.
If they’re not tacky, then they just look fake. Your photographs should reward visitors with an authentic look at your business, not some images you pulled off a random website.
You could also try to handle the photography yourself, or ask a friend to do it. Another budget option, this is better than nothing but still falls short of professional photography. Professionals employ top-of-the-line equipment and know how to use lighting to your advantage to create stunning, beautiful pictures.
To make an impression that leaves people talking, hire a professional. Your business is worth it!
PGN Agency has an extensive track record of bringing our clients returns on their marketing and advertising campaigns. If you would like to learn how PGN can come up with creative marketing solutions to drive YOUR business’s growth, feel free to contact us directly at 248-414-6860. One of our friendly team members will help assess your needs, and put together a game plan for success!