Any marketer can tell you about the value of SEO, emphasizing why your website needs it and what it can do for your growth. Still, there will always be skeptics. If you’re not a digital marketing expert, it’s natural to be wary.

If you’re not sold on SEO services, it’s worth doing some research. By educating yourself further on the subject, you’ll have a better understanding of how SEO offers unique opportunities for growth. We wrote this blog as a primer on the subject.

For starters, SEO improves the user experience of your site.

One of the largest ranking factors for Google is ease of use. As such, SEO experts will improve the user experience of your site by making it mobile-responsive, slashing loading times, and incorporating quality content. All these factors transfer into visitors spending longer amounts of time on your site and reducing the bounce rate, which Google interprets as a solid user experience. In short, optimizing your site for Google means optimizing your site for users.

SEO is your path to local business.

Every day, there are hundreds or thousands of people in your area searching for products and services. Whether they’re looking for coffee, pizza, or movie showtimes, they’re going to Google to find local businesses. Google reports that “50% of consumers who conducted a local search on their smartphone visited a store within a day.” If you’re looking to gain more business from your community, you’ll be hard-pressed to find a better option than optimizing your site for search engines.

Organic search still beats paid search.

Numerous studies have pointed to the fact that 60% of website traffic is a result of organic searches. Organic searches refer to the websites that pop up under any paid advertisements. Even more dramatic, one-third of all traffic from a web search goes to the first organic search result. This makes it all the more important that you corner your niche and get a top result for common searches.

Without SEO, your website is a wasted investment.

The internet is a busy place, overcrowded with businesses vying for traffic. No matter how beautiful your website is, you need to market it and amplify the voice of your content. SEO is your means to do so. Without SEO, all the time, effort and money you pour into your website is for naught.

PGN Agency has an extensive track record of bringing our clients returns on their marketing and advertising campaigns. If you would like to learn how PGN can come up with creative marketing solutions to drive YOUR business’s growth, feel free to contact us directly at 248-414-6860. One of our friendly team members will help assess your needs, and put together a game plan for success!