It can be the difference between “public” and “pubic” or “$39.00” versus “$390.00”. What makes this difference? A good proofread. A well-written and accurate document, email or memo shows professionalism and portrays a polished image of your company.
In regards to Marketing Materials, a misprint or error can leave customers confused, have a negative impact on your image, and be costly. When communicating with customers through written communication whether an email, copy on a website, or a proposal, it should be professionally written with no typos, spelling or grammatical errors. When mistakes are minimized, it shows a sense of pride and strong work ethic.
So what is the best way to proofread? Always use spell check! Read the document multiple times; once slowly for spelling and grammar, and once more quickly to ensure the sentence and paragraph makes sense. Read backwards so your eyes don’t fill in any gaps, letters, numbers, etc. Take your time. Proofreading can be tedious and time consuming but it’s the only way to make sure there are no errors and in turn convey the message you are sending.
What are tips you use when proofreading?