Your logo is one of the most important branding assets a business can have. It’s the first thing potential customers will see, and it can make a big impression on whether or not they choose to do business with you, hence why it’s so important to get your logo right.
But a logo is more than just a pretty picture. It’s also a versatile tool that can be used in a variety of ways. That’s why it’s a good idea to have an entire logo suite. A logo suite is a collection of different versions of your logo that can be used in different contexts. Having this versatility in your toolbox will not only save you time, but it ensures that your branding is consistent and professional. In this blog, we’re going to break down the different types of logos and their purposes.
The Different Types of Logos
There are many different types of logos, and each one has its own advantages and disadvantages. Some of the most common types of primary logos include:
A wordmark logo: These logos are made up of only text. (Think: Google, L’Oreal, The New York Times)
A lettermark logo: These logos are made up of only text, usually a brand’s initials. (Think: NASA, HBO, IHOP)
An abstract logo: These logos are made up of only an image or icon. An abstract logo is almost always paired with a wordmark. (Think: Pepsi, Starbucks, Mastercard)
A combination mark logo: These logos combine both text and an image or icon. (Think: Burger King, Lay’s Chips, Taco Bell)
A mascot logo: This logo uses an illustrated character to represent their business. (Think: Pringles, Android, The Laughing Cow)
The type of logo you choose is largely dependent on what the rest of your brand identity will look like. If you need help designing your logo, it’s best to look for a logo designer for hire! After choosing and developing your primary logo, the logo suite is what follows.
Types of Logos in a Logo Suite
After finalizing your primary logo, most logo designers will continue to flush out your logo suite. This suite consists of alternative variations of your primary logo. Having alternative versions of your logo is beneficial for situations where there are space, color, or other visibility constraints.
If your logo is done by a professional logo designer like that of PGN Agency, your logo suite will likely include:
Your Primary logo: The main logo that represents your brand.
A secondary logo: An alternative logo that often includes additional information, or is a variation to better fit space constraints. (Ex: A more horizontal or vertical logo)
A wordmark logo: If your primary logo is not already a wordmark, adding a wordmark to your logo suite is one of the most versatile logos to have in your toolbox.
A logomark: Also commonly known as an icon/emblem. This abstract mark can be used alone to represent the brand.
Alternative colors: It is common for logo suites to also have each type of logo available in different color variations.
Why Do You Need a Logo Suite?
No matter what type of primary logo you choose, it’s important to have variations of it that can be used in different applications. For example, you might need a single color version of your logo for print materials, and a color version for your website and social media pages. You might also need a transparent version of your logo so that it can be used on websites and other online platforms.
Here are some of the benefits of having a logo suite:
- Consistency: A logo suite helps to create a consistent brand identity across all of your marketing materials. This makes it easier for customers to recognize your brand, even if they see it in different places and different variations, due to the consistency in typography, color, and icons.
- Flexibility: A logo suite gives you the flexibility to use your logo in a variety of ways. This can be helpful if you’re planning to use your logo on merchandise, print materials, and online.
- Professionalism: A well-designed logo suite makes your business look more professional and trustworthy. This can help you to attract new customers and build relationships with existing ones.
Having a logo suite is an important investment for any business. A well-designed logo suite can help you to create a strong brand identity, increase brand awareness, and attract new customers. If you’re thinking about creating a logo suite, be sure to keep these tips in mind.
If you’re not sure how to generate a logo suite, you can hire a professional logo designer. A good logo designer will be able to help you create a logo that is both visually appealing and effective. PGN Agency specializes in logo design but more broadly, entire brand design and development. After finalizing your logo, PGN Agency is able to also help you with:
- Web Design and Development
- Print and Marketing Collateral
- Social Media Management
- Brand Photography and Videography
Learn more about the PGN Agency, Metro Detroit’s neighborhood ad agency, online!