Hashtags play a very important role in the social media promotion process. Hashtags make it easy for social media users to find the necessary content. Hashtags are used by business owners and online marketers to attract the targeted audience to the content published on social media sites such as Instagram, Facebook, Twitter, and others.

Once you have created a social media post, you have to optimize it for search terms. In other words, you have to add hashtags to the content. However, you’ll be able to attract the targeted traffic to your social media content only if you pick the right hashtags.

What to Look For in Hashtags?

You have to be very selective when it comes to picking the hashtags for social media content. There are two important things to consider when choosing the hashtags that have to be added to your social media content.

1) You should always aim to select relevant hashtags for your social media content. Relevant hashtags will be able to generate relevant traffic to your posts. Perform the analysis to see what hashtags people tend to use to find a similar type of content on social media.

2) Plus, you have to take a look at the statistics and analyze how many times each of the hashtags has been used. The more traffic hashtags can drive to your content on social media – the better. Give a preference to the hashtags that can generate high amounts of traffic to your social media content.

Finding the right hashtags for social media posts can be hard. There are different ways to find good hashtags for your posts on Instagram, Facebook, Twitter, and other social media sites. Now, we’ll share some tips to help you find the best hashtags for your social media posts.

Perform Competitor Research to Find the Hashtags for Your Social Media Content

It makes a lot of sense to do competitor research to find the right hashtags for your posts. Analyze the social media content of your competitors to find out what hashtags they use to promote their posts.

You can use these hashtags to promote your content on social media. Also, you can find related hashtags. Hashtags of this type will provide you with additional social media traffic.     

Take Advantage of Hashtag Generator Tools

The help of online tools is immeasurable in the process of selecting hashtags. There are a lot of hashtag generator tools available today. Use the power of these online tools to pick hashtags for your business.

All Hashtag

All Hashtag is a very popular online hashtag generator. The tool is easy to use and provides fast and accurate results.

Let’s say that you have some idea. Now, you can create social media content that will reflect this idea.

Lastly, you have to pick hashtags that can be used for social media optimization. Add these hashtags to the content that you promote on social media sites.     

It will not take you too much time to figure out how the tool works. All that you need to do is to put a keyword in the tool’s search string and let the generator do its work.

The tool can provide you with different types of hashtags. These include:

  • Top hashtags
  • Random hashtags
  • Live hashtags

As a result, the tool will provide you with hashtags that are relevant to a keyword. You can use these hashtags to optimize your social media content.

You have to copy the hashtags generated by the tool and save them somewhere. Once the time to do the optimization of social media content has come, just do copy and paste.


You can also use Seekmetrics tool to find hashtags to optimize your posts for Instagram, Twitter, and other social media sites.

What is great about this tool is that it generates hashtag suggestions and provides information on hashtags.

With Seekmetrics, you’ll be able to perform the analysis and see how much traffic each of the hashtags can attract to your social media posts.

Finally, you’ll be able to pick the best hashtags that can generate a high amount of traffic to your posts and provide you with the most effective results.


Pay close attention to such a hashtag generator as Ingramer. This tool allows users to search for Instagram hashtags in different ways.

  • Generate hashtags by photos
  • Generate hashtags by URL
  • Generate hashtags by keyword

Pick a hashtag generation method that’s more to your liking and let the tool do its work. The hashtag generator will analyze your photo or URL or keyword and provide you with hashtag suggestions.

Ingramer generator provides different types of hashtags. These include:

  • Related hashtags
  • Niche hashtags
  • Non-niche hashtags

Now, you need to analyze the data provided by the tool. This will allow you to come up with the best Instagram hashtag ideas.

You will have a lot of hashtag suggestions. Explore all of your options carefully and make the best possible choices.

Pick a hashtag that you would like to add to your social media post and click on it. After that, you’ll be able to copy a hashtag and save it.

Create a list of hashtags for your social media optimization strategy. Lastly, you have to do copy-paste and add hashtags to your Instagram posts.                

Social Blade

Social Blade is a tool that has been designed to make the analytics process for social media promotion experts simple.

The tool provides users with important statistics on Instagram account, Twitter account, YouTube account, and accounts on other social media sites.

Social Blade will make it possible for you to analyze the following growth and other important social media data.

The tool is easy to use. Pick the social media site for which you want to get the statistics and run the tool.

The tool will provide you with the statistics data. You’ll see how things are going over the last week.

Now, you need to analyze the data and make the necessary conclusions. If you see that things don’t go as planned, make changes to your social media promotion strategy.

Do you need to optimize your social media posts for hashtags? Contact us to get a free service quote today! At PGN Agency, we are always happy to help you with all your social media promotion needs!