Do you run a local business? If so, you need to create a Google My Business page and use it to grow. For it to really benefit you though, you have to put a lot of focus on optimizing it.
Optimizing your Google My Business page is a key part of a local SEO strategy. When doing this type of optimization, you should aim to get the most out of your listing.
How do you optimize a Google My Business page to improve local ranking on Google? Obviously, this is is something a lot of local business owners want to get the answer to this interesting and important question. In fact, there are many things that you can do to improve your GMB page’s SEO.
Here are tips to improve your local SEO with Google My Business:
1) Provide the Correct Information on Your Google My Business Profile
First and foremost, you have to complete your Google My Business page. It’s incredibly important for you to provide detailed and accurate information about your business on Google My Business profile.
Google asks local business owners to provide the following information on Google My Business:
- Operating hours
- Phone number
Initially, your job is to complete your Google My Business profile. Make sure that you’ve entered all the necessary data for your Google My Business page listing. But most importantly, the information about your local business has to be accurate.
2) Optimize Content on Your Google My Business Page for Target Keywords
It’s worth noting that Google My Business page’s SEO is very similar to the traditional website’s SEO. So, you should optimize the content on your Google My Business page in the way you optimize the content on the site’s web pages.
It’s possible to add a description to Google My Business listing. And of course, such a description can be used for SEO purposes.
It makes a lot of sense to include the target keywords in the content on Google My Business profile. As you probably know, Google My Business gives people an opportunity to describe their business. Optimize the description of your local business on Google My Business page for the keyword phrases that you target.
Insert the necessary keywords in the texts on the Google My Business page where it’s possible. On the other hand, keyword stuffing should be avoided. Make sure that keyword phrases sound natural in the content.
3) Make Use of Google My Business Posts
We all know that a local business owner can publish posts on his/her Google My Business page.
Keep in mind that these types of posts can contribute greatly to the promotion of your Google My Business page and your local SEO strategy.
The reality is, Google My Business posts are indexed by the search engine. So, you’ll be able to get search traffic and grab the attention of people to your business if you take advantage of Google My Business posts.
When creating the content for Google My Business posts, you shouldn’t forget about the target keywords. Incorporate the keywords in the posts where it’s possible.
Make sure that your Google My Business posts are relevant to your business. These posts are often used to inform the target audience about the news.
It’s a good idea to use the posts to inform your target audience about the important events that take place in your industry, new product or service launch, discounts, etc.
And of course, it would be better to add a call-to-action to your Google My Business posts. You can recommend people to visit your website, request a quote or get the initial consultation.
4) Add Images to Your Google My Business Page
It goes without saying that your Google My Business page with images will work better for your business.
There are two reasons why it’s necessary to add images to your Google My Business page:
- Images help attract the search traffic to your GMB page. So, you are likely to get more prospects as well as sales for your Google My Business from the search engine if you choose to incorporate images into Google My Business.
- It’s also important to note that images have a profound positive impact on the click-through rate. Images help grab people’s attention. That means that more people are likely to visit your Google My Business page with images.
However, only high-quality images can do a great job for your Google My Business page. That’s why you need to take this important aspect of Google My Business page optimization very seriously.
You need to publish only your own images on you Google My Business page. If you can’t create images for Google My Business, then you can hire a professional designer to get the work done in the best possible way.
5) Manage Customer Reviews for Google My Business Page
After you create your page, people will be able to leave reviews about your company. And of course, you should always aim to get positive reviews for your business.
Customer reviews play an important role in the buyer decision process. Obviously, more people will decide you purchase your products or services if you have a lot of positive customer reviews.
On the other hand, bad customer reviews will have a huge negative impact on your conversion rates and sales.
A lot of people will probably decide to go to your competitors if they find that your business has a bad reputation on the market. And of course, you should do your best to prevent these kinds of things from happening.
It’s also important to note that customer reviews have an impact on local SEO. That means that more people will find your Google My Business page if you get positive reviews.
It’s crucial for a business owner to get serious about reviews. No matter if you get good or bad reviews. You should always reply to reviews and interact with customers.
If your customers have some problems, you should do every single thing possible to resolve them. By doing so, you will show your customers that you are serious about your business. But most importantly, this helps turn an unhappy customer into a happy one.
Do you need help with Google My Business page?
At PGN agency, we are always looking forward to helping with your Google My Business page optimization. Contact us today to get a FREE consultation!