Branding allows you to form relationships with your target audience, which can lead to them becoming loyal customers. Your brand image is what sets you apart from competitors, and effective advertising is key to establishing a recognizable brand image. If you are out there looking for the best advertising agencies in Detroit, you have come to the right place. PGN Agency is the partner you need whether you are starting a franchise or starting a small business. We will take your branding to the next level, and bring to life the brand image you have envisioned for your company. If you are wondering what branding entails for a franchise, read on!
Business vs Franchise: What’s The Difference
A business is an independent entity where the owner gets to make the decisions: be it branding, products, or budget. This independence, however, comes at a cost: no structure, and initially, no established identity.
With franchising, the parent company makes the decisions, and you have the processes, systems and operating protocols already in place. It does not only take care of some of the functional aspects of the business, it also gives the entrepreneur a headstart in the market. The public is already aware of the brand’s presence, and you will have a client base ready to try out your services right after launch.
The one thing that sets apart a franchise, despite it being a collection of various businesses in its own right, is the brand image. The brand image of the franchise is what brings customers to every new branch of it.
Think of some well-established franchises—Dominos, State Farm, Coca Cola, Planet Fitness—what do they have in common? For one, they are at the top of people’s minds. They are easily recognized, no matter where you spot their logos. All of these household names began as small businesses with a vision. Branding has played an important role in bringing that vision to life.
Key Elements of Good Branding
- Consistent Messaging
- Establishing Trust
- Brand Personality
There are other factors recognizable brands that have figured out how to franchise have in common: consistent messaging and multimedia advertising efforts. Consistent messaging results in being recognisable, establishing trust, and communicating a distinct personality. It helps in boosting customer loyalty and trust. Good branding adds character to the company, making customers want to interact with it.
The continued effort they put in branding, even after securing a foothold in the market, is for a very good reason: they do not want to end up as “old news”. Big businesses understand the importance of staying in the public eye, while keeping up with the competition. Remaining in the mainstream results in greater sales, and in more shelf space by retailers. There are many more benefits to branding, and it is extremely crucial when it comes to small or new businesses.
The Importance Of Branding
When starting a business in a crowded market, you must do everything possible to capture the attention of your target audience. Customers nowadays have a number of options when it comes to purchasing a product or service. Standing out is not just an option, it’s a need. For this reason, you must build your brand.
A brand’s purpose, professional typography, color palette, email signatures, fonts, imagery, and, a stunning logo from a logo designer that knows what they are doing, are all part of the branding process. It makes no difference if you sell the same products or services as your competitors if you have a defined brand strategy. It is your character and your distinct image that will make people choose you.
The importance of branding lies in creating that character and image in the market. Branding helps you stand out from the crowd, build a loyal customer base, and grow your business organically. When you have a brand image that is true to your business, you will grab the attention of your potential customers. It will help you build credibility, attract new clients and retain your customers.
Branding has a number of additional advantages. When you are new in the market, your customers are unaware of the quality and standards of your products or services. Investing in branding helps you convey this to your potential customers.
Once your brand is established, people recognize you as a professional and trustworthy business. They will gladly pay a greater price for a service or product if it is provided by a reputable, well-known brand.
In short, the right branding can do wonders for a franchise. That leads us to the question: How do you even brand a franchise?
How Do You Brand A Franchise?
To begin with, we need to determine the existing brand power of a franchise. Does it have a target audience and a loyal consumer base? Does it command organic traffic on its own? Once your branding agency in Detroit has mapped out the branding power that you possess, we can strategize with you accordingly.
It is not easy to create long-lasting, profitable franchises. Keeping your branding consistent with the aid of a Michigan marketing agency is crucial to keep you from getting bogged down.
When people think of your brand, they don’t just think of your logo or some ad campaign. In their minds, they have associated your name with a distinct identity, a set of expectations that distinguishes you from the others. It is up to you to maintain those expectations, no matter which outlet they walk into.
This is why consistency is so crucial across a franchise: it’s not just the colors of uniforms that define a consumer’s experience, it is every point of interaction that they have with the brand.
From print materials to in-store decor to digital display ads, landing pages, franchisee websites, and the corporate site, the same graphic design elements, language, and writing style needs to be constant across all communication channels. Be it your website, your social media content or your ad campaigns, customers should feel that it is the same brand they are engaging with. Every mode of communication that your business has with the customer should have the same tone and outlook underneath.
When your customers can identify your brand persona in every interaction, they trust you more and more. It helps with customer engagement and attracts new customers at the same time. Sound like a lot? That’s where the help of a branding agency comes in.
Ensuring Brand Consistency
There are scalable tools and processes that can help you create a consistent brand identity, image and persona. A mission statement that is straightforward and outcome-oriented, core values that are achievable and authentic, an identity that is unique to your brand, marketing with uniformity, all impact your brand’s directional growth and expansion, while imbibing cohesiveness within your organization.
For establishing and enforcing brand consistency, it is important to have by your side a Michigan branding agency that knows how to make it click for your target audience. An agency that understands your business, your brand identity and works to develop a brand image that fits you perfectly and converts leads into customers. If you are in need of an ad agency in Detroit that can do all this for you and more, look no further. Check out PGN Agency’s website and see what we can do for you.
Don’t forget to check out our blogs for more on brand persona and the importance of branding: https://pgnagency.com/brand-persona-create-one-business/
https://pgnagency.com/why-branding-is-important-for-your-business-identity/