While Instagram has been around for a very long time, Instagram Reels were only introduced in 2020.

Advertising services in Detroit, MI have been using Instagram Reels as a social media marketing tool to help with outreach and refinement of brand image for clients.

Instagram influencers wasted no time getting in implementing the feature as a part of their social media marketing strategy, as did advertising companies in Detroit, MI.

Below is a quick look at all you need to know about Instagram Reels. Pay keen attention if you want to know how a marketing agency can help your brand develop innovative media solutions powered by this trending platform.

What Are Instagram Reels?

instagram reelsPut simply, Instagram Reels allow a user to create short videos spanning 15 to 30 seconds.

What makes them an integral part of integrated marketing solutions is the fact that they have their own dedicated space on the Instagram app, where you can take advantage of the opportunity to reach a broader audience, specifically, users that are not yet following your brand’s Instagram account.

Ad agencies will benefit from adding music, visual effects, text, AR filters, and more to their videos, which are all natively included in the Instagram Reel feature. Getting familiar with the feature can be a learning curve, which is why hiring an ad agency like PGN Agency is a great alternative for businesses that don’t have the time or capabilities to dedicate to their marketing efforts.

What’s the Difference Between Reels and TikTok?

Both TikTok and Instagram Reels are popular social media tools you will find being used by a modern media agency in Detroit such as PGN Agency. However, the two applications are vastly different.

Instagram Reels are a part of the Instagram platform and were developed and popularized a few years after TikTok. TikTok, originally a platform for lip-syncing videos, is a completely different social media platform from Instagram that made a splash during the pandemic in 2020.

Ask your preferred full-service agency how it can use TikTok and Instagram Reels as a part of a combined social media marketing strategy.

How Do I Create Instagram Reels?

You can create Instagram Reels just like any social media advertising company in Detroit, MI would. If you’re interested in doing so, follow these steps:

  1. In the top right of the Instagram app, click on the “+” icon.
  2. At the bottom right, select “Reel” from the options provided.
  3. You can either record by clicking on the button provided or click on the gallery option at the bottom left to use a video in your gallery.
  4. Preview the Reel and make any edits you wish such as trimming or adding effects.
  5. You can then add a caption, tag, and hashtags, after which you upload.

See? It’s not as complicated as web development or mobile app development!

Still, there is value in allowing one of the top advertising agencies in Detroit, MI to handle your marketing efforts in this regard.

Reels Blog Case StudyWhat Is the Importance of Reels?

Public relations sit at the center of the value that you get from capitalizing on the Instagram Reel feature. Social media management is more than just posting.

The best advertising agencies know how to captivate audiences with the content they upload too.

With the short 30-second time frame, you can retain the attention of the public, who as you may know, has a shorter attention span than ever.

Not only is the timeframe welcoming, but the effects that you can employ to get your message across are also quite incredible and promote greater engagement!

Is Video Content Better Than Photos?

There isn’t an objective answer to this question. No reputable advertising firm in Detroit, MI would ever tell you that everyone should choose one over the other.

When you look at the content on social media platforms, you’ll notice a pretty optimal mixture.

Realistically, some messages need nothing more than a single frame, which makes pictures suitable.

In other cases, the story being told needs a video, which is where a feature such as an Instagram Reel can come in handy.

You see the same thing in web development too! Browse to a website with media present, and you may see images, video, or both, depending on what is needed.

The value of having a solid social media marketing agency in your corner is the ability to combine the tools available for great brand development.

How Do I See Insights of My Reels?

Whenever you implement a social media marketing tool, there’s a lot of value in being able to evaluate its performance, and Instagram Reels are no different. Note that you must have a professional account to view insights, but switching takes no time at all.

If you want to view overall metrics including those about Reels, you can review the “Accounts Reached” area of the “Overview” section.

Additionally, you can view all the metrics associated with Reels only if you so desire. Simply tap the right arrow next to the number of Reels in the overview area to focus on the singular area.

You can also view metrics that concern a single Reel by opening it, tapping the three dots at the bottom right, and then tapping on “Insights.” Note that there are also third-party solutions that a direct marketing and branding agency may employ instead of looking directly from Instagram.

Using Relevant Sounds

PR services include using an intimate understanding of what the public wants to see and will respond to,

This involves appropriate sound design. If you are promoting jazz music, there’s no reason to have an air horn blaring at everyone.

Sound effects should be well placed and relevant to the story being told, as well as the emotion that’s intended to be evoked in the audience.

Types of Reels

Types of ReelsInstagram Reels can take different forms. Yes, they may all be intended for public relations purposes, but what you want to do with them may be different.

First, they can be meant to inform or entertain. Alternatively, you may simply be remixing an existing Reel.

Whatever the objective is, here are a couple of the Reel types that your Detroit advertising company may employ.

Work Reel Ideas

Work Reels are often aimed to demonstrate what the trade looks like. In manufacturing, for example, you may show off the typical operations of the production line.


When an advertising company uses Reels to show off your products, it’s usually either a compilation style showing a series of your wares, or spending time with music or narration deep diving into a single product.

Behind-the-Scenes Reels

Sometimes, an ad agency can help you connect with your audience by showing them what happens behind the scenes with your team.

For example, you may have individual Reels with team members introducing themselves and what they do. A behind-the-scenes look at what your workflow or process looks like is another great idea, similar to this Reel from Saroki’s Chicken and Pizza!

Day in the Life

This is a lot like the previous one. Perhaps the Reels could detail the activities that a certain position comes with on a typical day – such as a day in the life of your Creative Director! (Hi, Ka!)

Tips and Tricks

The idea here is to provide the audience with “hacks” or insights. Maybe there’s a specific way to use your product that the end users didn’t even think about. With these Reels, it’s important to strategically use Instagram hashtags so curious users can find your video!

Frequently Asked Questions

Can a Marketing and Advertising Agency Near Me Help Me Develop Attractive Reels?

Yes. Advertising and marketing agencies are able to implement their talents of both strategy and creativity in order to create Reels for your company that users will respond to and resonate with. If you are local to Detroit, MI, then PGN Agency is just the team for you.

PGN Agency of Royal Oak, MI is a local branding agency in Metro Detroit that specializes in content creation for social media. You can view their work online, or better yet, reach out for a conversation today!

What Can I Expect from a Full-Service Advertising Agency in Detroit?

You can expect a collection of services, such as:

  • Search Engine Optimization
  • Website Development
  • Email Marketing
  • Social Media Marketing
  • Media Planning
  • Brand Messaging & Development

If I Want to Use Instagram Reels to Promote My Business, Why Call on Detroit Advertising Agencies if I Can Do It Myself?

While you have access to the future, the knowledge base that the professionals possess would make greater retention and viewership likely.

Is There Value in Placing Instagram Reels on My Public Account

Most certainly as more people will see them that way.

Since Search Engine Optimization Is Text-based, How Will It Process Instagram Reels?

The captions and tags used can be indexed by search engines.