YouTube can drive high amounts of targeted traffic to your business site. Later, you’ll be able to convert this traffic into customers and sales. On top of that, YouTube can improve greatly your brand promotion strategy. 

All that you need to do to make this happen is to create YouTube channel. Also, you need to promote your videos to get more views, likes, comments as well as a lot of subscribers on YouTube. 

First of all, let’s try to figure out what makes YouTube videos popular. People prefer to react to the videos which they like. It’s worth noting that people react to YouTube videos differently. 

As you probably have noticed, popular YouTube videos traditionally have a lot of views, likes as well as comments. Additionally, people tend to share interesting videos on social media sites.     

There are many great ways to promote YouTube channel. Today, we’ll dig deeper into the topic of YouTube video advertising and walk you through the most effective YouTube channel promotion methods.    

Your Success Depends a Lot on Preparation

First and foremost, you have to analyze the target audience carefully. In other words, you have to identify who your target audience is. Then, you’ll be able to decide how to promote your YouTube videos.  

– When your target audience is most active online? 

– What are the interests of your prospects? 

– What lessons people want to learn from watching YouTube videos? 

It would be better to get the answers to all these questions ahead of time. And of course, you need to decide what kind of videos your subscribers would like to see. Finally, you’ll be able to develop an effective YouTube channel’s promotion strategy that works.    

Create Interesting Videos for Your YouTube Audience

It’s fair to say that the quality of video content is a key to the success of YouTube channel. That means that your videos will quickly gain popularity on YouTube if the target audience will find it interesting to watch them. So, you should always aim to create videos that bring value to the target audience.                 

Update Your YouTube Channel with New Videos Regularly

Another important thing that you need to be aware of is that the success of YouTube channel is all about consistency. So, you need to update your YouTube channel regularly. The more frequently you publish new videos on your YouTube channel – the better. 

It’s recommended to update your YouTube channel with new videos at least once per week. If you have no time to create new videos for your YouTube channel so frequently, publish new videos on YouTube at least once per month.  

If you don’t publish new videos on YouTube channel, then the subscribers will most likely forget about you over the time. And of course, you should do your best to prevent these kinds of things from happening. So, post new videos on your YouTube channel from time to time. By doing this, you’ll remind your target audience about yourself, about your brand and your business.     

Try to Get As Many Comments for Your YouTube As Possible

It’s a great idea to ask various questions those people, who watch your video. Ask them about their thoughts and advise them to express their opinions in video comments. Comments will help you get more attention to your videos on YouTube. So, your YouTube videos will become even more popular if they have discussions.  

Reply to the Comments that People Leave on YouTube Channel Quickly

Let’s say that someone has left a comment about your video on YouTube. In this case, you need to support the discussion. Reply to all of comments and answer all of questions which are asked by people about your YouTube videos quickly.

Leave Comments on Related Videos Provided by Other YouTube Channels

It makes a lot of sense to comment similar videos on YouTube. If you like the video that you have watched, then comment it and say what you think. If the video that you have commented is popular, lots of people will take a look at your profile. As a result, your YouTube channel will get a lot of attention.   

Ask People to Subscribe to Your YouTube Channel

People will never subscribe to your YouTube channel if you don’t ask them to do so. There is no doubt that all your YouTube videos have to contain some kind of a call to action. So, it would be better for you to ask people to subscribe to your YouTube channel at the end of a video. 

Optimize Your Videos for Keywords that You Target

Oftentimes, people prefer to search the necessary videos on YouTube. They put the necessary keywords into YouTube search string and then watch videos that have been displayed in the results. 

You’ll be able to increase the popularity of your YouTube videos dramatically if you optimize them for the keywords that you target. 

First and foremost, you need to do keyword research. By doing so, you’ll be able to realize what keywords people usually choose use when searching for similar videos on YouTube. After that, you have to do the optimization of your YouTube videos. Insert keywords into the title and description of your YouTube videos. As a result, your videos will be displayed in front of the target audience on YouTube.            

Promote Your YouTube Videos on Social Media Sites

You shouldn’t forget that social media sites can generate high amounts of viewers to your YouTube channel regularly. That’s why it’s so important for you to promote your YouTube videos on social media platforms like Facebook, Twitter, Google + and many others. 

If you promote your YouTube videos on popular social media sites, you’ll get more views, likes as well as comments. And of course, this will make your YouTube videos more popular and contribute greatly to your channel’s success. 

Share Your Videos on Topic Related Forums

It’s worth noting that topic related forums bring together a lot of people who are interested in watching your YouTube videos. And of course, you should use any splendid opportunity to get the additional traffic to your YouTube videos. So, you should share the links to your YouTube videos on topic related forums and online communities.    

Do you need help with the promotion of your YouTube channel? If so, contact us today! At PNG agency, we are always ready to develop an effective YouTube channel promotion strategy for your business that works!