Social media sites provide business owners with great advertising opportunities and a huge marketing potential. Businesses can benefit from social media promotion in a number of different ways. Social media sites can be used to drive traffic to a website, increase sales for business and boost the awareness of brand.

You need to know that every business needs to be promoted on social media sites differently. The reality is, each social media platform has its pros and cons. That’s why it’s so important to pick the right social media platforms to promote your business. You must be very selective when it comes to picking social media platforms for advertising your business.

The big question is – which social media should you use for business promotion purposes? There are many things that you need to take into consideration in order to be able to make the right choice.

It’s crucial for you to ensure that the social media platforms that you’ve selected bring together the right target audience. Also, your choice largely depends on the type of content that you are going to share on the social media platforms.

Today, we’ll walk you through some of the best social media sites for marketing your business. We’ll describe pros and cons of each platform. Also, we’ll explain what types of businesses and what types of content can be promoted on each of social media platforms. Hopefully, all of this will allow you to make the best possible choice and pick the right social media sites for your business.


According to the statistics, more than 2 billion people choose to use Facebook every single day. You need to know that this number is growing year after year.

Facebook is a social media platform that can be used to advertise any type of business. Facebook would be the perfect choice for advertising B2C and B2B companies.

It’s also important to note that this social media platform can be used to promote any type of content – photos, videos, blog posts, etc. It goes without saying that Facebook promotion needs to be a key part of your social media marketing program.


Instagram is an incredibly popular social media platform among young people. Today, over 1 billion people use Instagram on a daily basis and approximately 500 million people use Instagram every day.

The statistics also shows that over 75% of Instagram users are young people of 18 – 24 years old. About 35% of teenagers in the United States of America choose to use Instagram. Another important thing that you need to be aware of is that Instagram is more popular among women than among men. Instagram is a good option if you need to promote a business in the United States.

Keep in mind that only two types of content can be shared on Instagram. These are images and videos. So, you should use Instagram only if you are interested in promoting these types of content.


LinkedIn is a very popular social media platform that brings together business owners, employers, project managers as well as employees and freelance workers. So, you should promote your business on this social media site if you have something to offer to this type of target audience.

It’s a great idea to use LinkedIn as an advertising platform if your business specializes in B2B products or services. You can use LinkedIn to promote different types of content including blog posts, industry news, research related articles, articles with tips as well as photos.


Twitter is also known for being one of the most used social media platforms these days. Twitter would be a good advertising platform if you offer products or services among people, who are under 50 years. It’s worth pointing out that Twitter is more popular among men than among women.

It’s also important to note that Twitter is popular among the US young audience. There are different types of content can be shared on Twitter. These include links to blog posts, news articles as well as photos and videos. Keep in mind that Twitter is the right place to share quotes as well.


YouTube is a video sharing online network that brings together people of all different ages and people of different interests. That means that it’s possible to use YouTube to promote different types of businesses.

The fact is that only video content can be shared on YouTube. So, if you can create videos which are related to your products and services then YouTube has to be a key part of your business marketing strategy.

It makes a lot of sense to use YouTube if you have launched a new product or service recently. In this case, you have to create a video and try to promote it in the best possible way. YouTube videos can be shared on other social media platforms.

If your video gains popularity, you’ll be able to attract lots of new customers to your business and increase your sales. On top of that, YouTube videos will have a huge profound impact on your brand.

Final Thoughts

Thank you so much for reading this article. We’ve just described some of the best social media platforms that you can use to promote your products and services and grow your business.

Initially, you have to determine the target audience and identify the buyer persona for your business. After that, you need to pick the social media platforms for advertising your products and services.

Explore all your options carefully and pick social media platforms that meet your needs and budget in the best possible way.

Do you need help with social media promotion? If so, contact us today! At PNG agency we are always looking forward to assisting you with all of your social media advertising needs!