Many businesses choose to market themselves on social media, but many business owners may have never used social media in a professional sense before.
That’s why there are many agencies out there that offer social media marketing and management services. They are professionals who know how to use social media in order to get the maximum return for a business. They can leverage a social presence and use engagement on those platforms to convert into leads and sales for businesses.
Why Use Social Media in the First Place?
Social media is one of the newest avenues to advertise your business. It offers the same advertising opportunity as traditional mediums like TV or radio, but it doesn’t require a substantial upfront cost to get started.
A benefit of social media is that you can target exactly who you want to reach through social media advertising.
With the right strategy, you can grow your brand, attract your target audience and engage with your customers authentically.
Social media allows you to scale your advertising strategy easier than in traditional methods. You can control your brand’s growth and target advertisements directly to those most likely to engage with it.
Social media also offers the chance to get direct feedback on your campaigns through the use of comments and messages.
Why Hire an Agency?
You could manage your social media by yourself, but it takes time, effort, expertise and – most importantly – money. Many businesses do manage their own social profiles but don’t get the results they want, so eventually give up.
By handing over the reins to an agency, you are getting an experienced team of experts who are dedicated to getting you results. It can be less stressful, saves you money, and gets you the returns you wanted to get on your own.
Agencies have experience in the field of social media. After many years and many campaigns, agencies know how to build campaigns and implement the most effective strategies for your business.
An agency will do everything that you might not have time to: Manage your business presence, post on your social media channels, engage with commenters, and plan campaigns based on your goals.
Social media agencies also have professional tools that the average person doesn’t – agencies use content management systems, social media schedulers, analytics, and editing software that all combine to make stronger campaigns and keep those campaigns on track.
Another aspect of social media is how quickly it can change. Social media platforms evolve quickly to keep up with the needs of its users. As these platforms update and roll out new features, a social media agency can handle these changes on your behalf, giving your business a competitive edge.
What Agencies Know
Marketing agencies are a wealth of information and can be a great resource for your business.
Here are just a few examples of the knowledge PGN Agency has shared:
- Growing your Instagram following
- How to identify the best hashtags
- Growing your own social media presence
- How to improve your engagement on Facebook
… and much more! Agencies are happy to talk with their clients and share information about their strategies. The more you know, the better equipped you are to promote your business.
Hire a Trusted Social Media Marketing Agency
If you’re searching for a social media marketing agency in Detroit, PGN Agency is here for you! We have nearly 40 years of experience spanning all types of marketing: traditional, digital, you name it!
Call us at (248) 414-6860 to take your social media presence to the next level.